India's giggle guru, Madan Kataria, who has taught thousands globally to guffaw for better health, has an unexpected confession -- he hasn't got a very good sense of humour.
He travels constantly, spreading his "laughter" mantra and has even Hewlett-Packard and Volvo as clients. Now he is setting up a "Laughter University" in Bangalore where he will hold laughter sessions and set up an alternative medicine unit to expand knowledge about laughter.
Studies already suggest that laughter releases feel-good endorphins, the brain chemicals that are linked with a sense of wellbeing. Kataria says that one needs a full 15-to-20 minutes of giggling daily to reap the full benefits. Researchers believe it may be abdominal muscles in laughing that triggers endorphins -- a phenomenon also associated with exercise, such as running.